About
Good strategy dies in execution. Every time.
I spent years watching it happen, from both sides. Then built the solution.
My story
After years building software, running delivery and leading strategy, I kept watching the same result play out. Leaders set a good direction. Teams worked hard. And the two never quite met in the middle - priorities drifted, and the gap between what had been decided and what was actually being done grew quietly until it was expensive to fix, in both money and time.
Nobody in those companies was doing anything wrong. That is the part that took me longest to understand. A team cannot aim at something it cannot see, and in most companies the direction lives in someone's head, or in a slide deck that nobody opens after it was first presented.
The tools that claim to fix this are built for enterprises, or focus on only one side of the problem, such as managing goals or managing tasks. They cost a lot, take real work to run, leave gaps between the goals and the work, and assume you employ someone whose job is to run them. A company of thirty people does not have that person, and should not have to hire one.
HQAlign is the solution. It is built specifically for companies of 1 to 150 people, and the visibility it provides you comes from the work your teams already do - not from anyone writing a report. And it grows with the people who use it: every customer can suggest what we build next, and vote on everyone else's ideas, from inside HQAlign.
Our mission is to help companies achieve their dreams while making the world a happier place.
Scott Thompson
HQAlign Founder · LinkedIn
What we stand for
Three values we build by - and where you can see each of them.
Simplicity
Tools like this rarely fail because the thinking behind them is wrong. They fail because nobody is still using them in month two. So we keep HQAlign as simple as we can make it: a clean, minimal interface, plain language instead of jargon, and your words in place of ours - pick EOS, OKRs or Scaling Up and the whole product speaks it. Building for companies of 1 to 150 people lets us say no to the complexity enterprise software carries, and spend that effort making everything else easier to use.
Integrity
Doing the right thing when nobody is looking, even when it is not the easy thing. You can see it in how we charge: you pay only for the people who access HQAlign each month - not for a fixed number of seats - even though charging for everyone you invite would earn us more. It is not the most profitable way to charge, and that is the point. You pay monthly, with no annual contract, because we would rather keep earning your business than lock you into it. And we say plainly who HQAlign is not built for, so you can rule yourself out before you spend a minute on it.
Love
Love what you do, enjoy life, and be happy. We build HQAlign because we love building it, and we want the same for the people who use it. Work is more enjoyable when people can see that what they do counts - and making that visible, to leadership and to every team, is most of what HQAlign does. HQAlign is independent: no outside investor or shareholder directs the company, so nobody is pushing us to grow at the expense of our customers or our team. A large share of what we earn goes back into running and improving the platform, looking after the customers who rely on it and, as the team grows, the people who build it.
Start aligning your company today.
The longer you leave it, the harder the fix.
- Free for 30 days
- No credit card to start
- Pay only for active users
- No minimum users
- No annual contract
- Pay monthly
Still unsure?
Tell us what's holding you back.