Get every team pulling in the same direction in just 30 days.
HQAlign is the alignment platform for companies of 1 to 150 people. It ties the work your teams already do to the priorities you set, and shows you how much of their effort is moving you forward.
The cost of misalignment
Your priorities live in your head. The work lives in your teams. Everything expensive happens where the two never meet.
Payroll spent on the wrong work
Priorities that quietly stop moving
Your best people aimed at noise
Finding out too late to do anything
Teams that burn out firefighting
Decisions made on a feeling
Misalignment Cost Calculator Doing the wrong work is wasted time. Wasted time is wasted money.
Staff time and effort going into work that is not serving your company priorities.
An illustration using your own figures. Not a forecast or promise of results. 40% of the $500,000 payroll is $200,000. 40% of 15 staff working 48 weeks at 5 days a week is 1,440 days.
If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.
How alignment works
Alignment means your teams' work is contributing to your company priorities. The more aligned your teams are, the faster your company delivers those priorities.
Hard work, aimed at whatever arrived that morning. Reactive and unplanned, ordered by whoever shouts loudest.
A handful of things that matter most, set once and visible to everyone when using HQAlign. Teams link their work, so the effort goes into planned, strategic work instead of noise.
The priority is delivered & every team turns to the next. Quarter after quarter your company finishes what you decided mattered.
How our platform drives alignment
About 30 minutes of leadership's time. Your teams do the rest as they work.
Leadership sets the direction
Create your company, invite a team or department, then set your priorities - your vision and goals - timeboxed on the company roadmap.
Teams self align
Each team adds its initiatives under your goals, then creates its tasks and aligns (links) each one to the initiative it serves.
Results delivered
Every task update your teams make feeds the high level overview leadership sees - the alignment score, the roadmap, forecasts, trends and metrics, for the whole company or broken down per team. Nobody has to ask anyone for an update.
Three common objections. All three, resolved.
We have hundreds of tasks in another tool. Moving them is a project on its own.
So do not move them. Bring over only the work your teams will pick up in the next week or two, and carry on from there. You start aligned instead of importing an old backlog of misaligned work nobody was going to finish, and your metrics start without gaps.
I will never get the whole company to adopt this.
You do not need to. Start with one team or department and widen it when it has earned its place - nothing has to be set up twice. Or set the company's vision and goals, invite everyone, and let teams use it in their own time.
Nobody will keep it up to date.
There is little to update. Teams are not required to update in real time - once a week for teams and once a month for leadership will still help drive alignment.
Who this is for
Built for executives who set the direction - and the department leads who make it happen.
Built for
- Executives - CEOs, founders and managing directors who set the direction and priorities
- Department leads - any officer or head of function - CTO, COO, CFO, CMO or equivalent
Who have a
- Small to medium company - 1 to 150 staff
Who enjoy
- Simplicity - you want software simple enough that your teams will actually use it
Not built for
- Large enterprises - more than 150 people in the organisation
or those who require
- Self hosted software - you need it running on your own infrastructure
- Complex integrations - you need this to plug into the systems you already run
- Procurement - you need a full-time consultant or a formal buying process
- Bespoke changes - you need deep customisation to fit an existing process
Pricing
Invite everyone. Pay only for those who turn up.
You cannot align a company you have only half invited - so we made sure our fair billing policy never gives you a reason to leave people out.
How fair billing works
We count people, not licences. Your bill covers the people who accessed HQAlign during the month we are billing you for, and anyone who never accesses it never appears on it - so there is no reason to ration invitations to keep the cost down. If you delete a user partway through the month, the next person to access HQAlign for the first time that month takes their place rather than adding to your bill.
You pay afterwards, not in advance. Your first 30 days are free and we take no card at all. After that, you subscribe whenever you are ready, your billing month runs from that date, and we bill at the end of each billing month for the month that has just ended.
Nothing locks you in. Monthly only - no annual commitment, no minimum term, no seat blocks to grow into. Cancel on any day and your access runs to the end of your billing month.
For the full fair billing terms, please refer to our Terms & Conditions
- Shared company roadmap
- Aligned team roadmaps
- Kanban boards for every team
- Custom framework language
- Automatic delivery forecasts
- Alignment dashboards
- AI assistance
- Integrations
- Automation
- Audit logs
- Higher quotas and extra storage
- Service level agreements
Prices exclude VAT, which Stripe adds where it applies. A business with a valid VAT number pays none.
Pro+ is currently unavailable - its features and pricing are indicative and may change or be withdrawn at any time.
Most startups are not nearly focused enough. They work hard… maybe, but they don't work hard on the right things.
Common Questions
Questions we get asked.
Can we use this alongside the tools our teams already use for task management?
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You will not get everything that way. Forecasts, complete monthly reports and your alignment score are all built from tasks completed in HQAlign, so they need the work itself to be here. You can start alongside and bring the work across whenever you are ready.
We have hundreds of tasks in another tool. Is moving them a huge job?
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- Their numbers would not mean the same thing here. Your current tool may export figures like cycle time or time blocked, but it works them out its own way. We count time spent waiting separately from time spent blocked, for example, where many tools count both as blocked - so mixing their figures with ours would make your numbers wrong. Here, every figure builds up as work moves through HQAlign.
- Most of a backlog is work nobody was ever going to do. Importing it gives dead tasks a second life and puts them back in front of your teams.
- Old work would start you off with the problem you came to fix. Most of a backlog was added without anyone checking it against your priorities. Bring it over and the first picture HQAlign gives you is built on exactly that work.
Alongside your current tool. Put only the initiatives that feed your roadmap into HQAlign and leave the implementation detail where your teams already work. You see whether your priorities are moving, without moving anything.
Or across, cleanly. Start with the work your teams intend to finish in the coming week - all of it, whether or not it ties back to your roadmap, because work that does not is exactly what the figure is measured against. From then on work arrives as it is picked up. Obsolete tasks stay behind and quietly die there, so your backlog cleans itself out instead of being migrated, and once nobody is opening the old tool you can stop paying for it.
How do you suggest we roll this out?
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Start with one team. You set your own goals, your team links its work to them, and you get for your department exactly what a CEO gets for a company. Nobody else has to be involved, or even know.
Or start at the top. Leadership sets the company direction, and every department can see the roadmap and what is being measured against it from day one - before anyone has changed how they work. Teams then bring their own work onto it in their own time. Each team's figures are accurate from the day that team starts. The company-wide figure is complete once every team has joined, so the sooner the last team is on, the sooner you see the whole company.
What does my team actually have to do differently?
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How much does this cost, and what is the "fair billing" policy?
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We have our own language for goals and priorities. Can we keep it?
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How do I cancel if I change my mind?
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For example, if your billing date is the 10th and you cancel on the 20th, you keep access until the 10th of the next month. Your last bill covers that billing month - only the people who accessed HQAlign during it - and nothing after.
That is also why we don't offer annual contracts. Locking a company into a long-term contract for something that isn't delivering results isn't fair, so we don't do it. We would rather keep earning your trust and delivering value every month, so that you stay because you choose to, not because you have to.
Start aligning your company today.
The longer you leave it, the harder the fix.
- Free for 30 days
- No credit card to start
- Pay only for active users
- No minimum users
- No annual contract
- Pay monthly
Still unsure?
Tell us what's holding you back.